About Us
What can you say about an over 60 year young company that has a rock solid foundation and has helped Liberty brand grow into an international and globally respected one. This is a unique standing for a footwear brand from India. There is no other brand with such credentials. But that is just a small part of the story. The journey has been marked with awards and accolades for manufacturing excellence, brand identities, business growth and keeping pace with the changing times and in the process putting Karnal on the world map.
What are we known for
Strong Brand Equity
Liberty's brand equity is built on trust, quality, and value. We continue to strengthen this by expanding our product range, enhancing customer experience, and leveraging digital platforms to reach a broader audience.
Innovation and Growth
Our commitment to innovation is evident in our product offerings. We blend global fashion trends with "Made-in-India" quality, ensuring that we cater to both local and international markets. This strategy not only solidifies our market presence but also opens avenues for growth.
Proven Track Record
With a legacy that spans decades, Liberty has consistently delivered high-quality, stylish, and comfortable footwear that resonates with a wide consumer base. Our brand is synonymous with trust and reliability.
Market Leadership
Liberty is well-positioned in the Indian market, particularly among the young, aspirational middle class that is driving the nation’s economic growth. We understand their preferences and are constantly innovating to meet their needs.
OUR FOUNDING FATHERS
Leadership Team
These are the second - generation businessmen in Liberty. They have a knack of following the footsteps of their founding fathers in terms of integrity and transparency
they bring to the business.They have scoured the world to upgrade systems and technology to focus on enhanced growth , profits and welfare of its people and shareholders.
Sh. Adish Kumar Gupta
A seasoned executive with a proven track record of driving operational excellence and growth in the Tannery division. As Executive Director, he excels in maintaining high-quality leather production standards crucial for footwear manufacturing, driving operational efficiency, and optimizing resource management. Under his leadership, the in-house production process has been optimized; ensuring world-class standards are consistently met. Additionally, he has significantly broadened the organization's market presence through his leadership in the export and institutional departments, enhancing revenue and global reputation. His multifaceted expertise in operational efficiency, market knowledge, and strategic insights has been crucial in driving the organization's sustained growth and success.
Sh. Sunil Bansal
He looks after the design and development division of the group. A graduate in Footwear Design from Worlds’ most respected school, Ars Sutoria, Italy he has managed to keep the cutting edge for the company for the product line and has a knack of inducting technological advances on a continuous basis across the group. Is recognised amongst the peers of the industry as an authority on the subject. As a board member he focusses on long term growth and has a keen eye for the corporate affairs for the company.
Sh. Anupam Bansal
A graduate from SRCC and armed with a Management Development program from Harvard to add Anupam breathes a new energy into any initiative. Instrumental in launching a bouquet of very successful company owned brands he has put the company on the path of professionalization. Innovating modern marketing strategies for impactful brand speak he pushes his team to get relevant and unexpected campaigns. His new focus on Financial Management has shown remarkable results.
Sh. Raman Bansal
A key member of the promoter Leadership team. Having walked the market and key station for a first hand understanding he bring his strong leadership skills to build, manage and direct a strong sales team and initiatives that drive valuable growth. With a very keen and personal relationship built over the years with the Distribution and retail network owners he brings the ground feedback from across the country to the management for future inputs in development and growth.
Sh. Vivek Bansal
A key member of the company’s promoter group he handles the procurement and purchase verticals for the company. The vital inputs that forms the basis of a quality products are approved and adhered to under his keen eye. His experience has given him the ability to minimise the risk and introduce coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events or to maximize the realization of opportunities.
Sh. Shammi Bansal
With over 30 years of experience in the footwear industry, he has been instrumental in driving innovation at Liberty’s Human Tech Centres, where he successfully introduced cutting-edge production concepts. He is responsible for global technology upgrades, continuously scanning the international footwear market to maintain Liberty's competitive edge. His strategic focus on cost control in raw materials and product innovation ensures that Liberty stays ahead in the industry. A key advocate for sustainability, he has aligned Liberty’s manufacturing practices with environmental standards, ensuring responsible production processes. He actively engages with the production team, fostering high motivation levels on the shop floor and regularly gathering first-hand feedback to address production challenges. His expertise extends to HR innovation, where he implements strategies that enhance productivity and minimize costs. Additionally, he plays a significant role in industry forums, sharing his insights and advocating for the advancement of the footwear sector.
Sh. Adish Kumar Gupta
Sh. Sunil Bansal
Sh. Anupam Bansal
Sh. Raman Bansal
Sh. Vivek Bansal
Sh. Shammi Bansal
Making in India
For the World
You would know when you buy a Liberty product that its Material Sourcing market is the entire world. Our experts scan the world to bring you a globally matching Indian product. Our focus is on sourcing from within the country though. To ensure a truly Made-in India product. With an in-house tannery and an elaborate innovation center that constantly researches for efficacy of use and looking for innovations that can help product offerings, our team can target the most effective materials making our products the best value that money can buy. No wonder we work as an OEM for some respected brands globally and have the most influential brands on our client list of institutional sales.
SOCIAL RESPONSIBILITY
We believe it is our responsibility to make and leave behind a planet that is a better place to live in. This simple commitment drives us to promote preventive health care, promote education, gender equality among social and economically backward and thereby increase opportunities in developing a robust economic and social system.
Our Hospital in collaboration with Cygnus provides quality healthcare to economically weak.
Evolution Of Legacy
BRAND LIBERTY WAS BORN
The company's inaugural factory and warehouse commenced operations on April 9th, 1954. Subsequently, it was renamed Liberty Footwear Company, reflecting the founders' core principle: freedom from dependence and subjugation.
1964
CERTIFICATION ON BOARD
We received our Certificate of Commencement of Business on March 11th, 1988. Solidifying our ability to manufacture and sell wide range of footwear, including both leather and non-leather options, while tapping into shoe uppers and garments.
1988
BIG STRIDES IN DISTRIBUTION AND SUPPLY CHAIN
We expanded our national presence by opening 40 new showrooms across India, with a particular focus on the South Indian market. To further enhance customer access, the arena became bigger and we established a network of 30 franchise stores and 20 company-owned and company-operated (COCO) stores. These series of initiatives are complemented by investments in strengthened logistics and technology, along with a strategic entry into the e-commerce space.
2010
Setting Trends
Betting on technology and data driven approach with a blend of consumer insights we are growing with noticeable spikes.Growth - Innovation - Customer Experience are main area of priority
2024
1954
Pal Boot House
Established in Karnal, Haryana, in 1954 as "Pal Boot House" by Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal. The company began with a modest production capacity of just four pairs of shoes per day.
1975
From India TO the World
Liberty Shoes took a significant step towards becoming a global brand by securing it's first export order. This milestone shipment went all the way to USSR (Union of Soviet Socialist Republics), a major achievement considering the political and economic climate of the time. This event marked the beginning of Liberty Shoes' international journey and their commitment to expanding beyond the domestic market.
1994
Liberty shoes limited Takes Flight
Incorporated in 1986, Liberty Shoes Limited became a publicly traded company. In order to, cater diverse audience from different landscape, we also launched 10 sub-brands during this period; which includes Fortune, Gliders, Prefect, Senorita, Tiptop, Windsor, Coolers, Footfun, Force 10, and Warrior. This master stroke accelorated the foundation for our future growth and established us as a key player in the footwear industry.
2022
Growing Yonger
We are rejuvenating brand's image with a youthful approach, strategically launching brands like Leap7X and Healers to capture the attention of new-age customers. This evolution is reflected in our modern product designs and dynamic brand communications, demonstrating our commitment to staying relevant and resonant with the contemporary consumer while maintaining our heritage of quality and innovation.
AND
Still Going Strong!
1954
Pal Boot House
Established in Karnal, Haryana, in 1954 as "Pal Boot House" by Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal. The company began with a modest production capacity of just four pairs of shoes per day.
1964
BRAND LIBERTY WAS BORN
The company's inaugural factory and warehouse commenced operations on April 9th, 1954. Subsequently, it was renamed Liberty Footwear Company, reflecting the founders' core principle: freedom from dependence and subjugation.
1975
From India TO the World
Liberty Shoes took a significant step towards becoming a global brand by securing it's first export order. This milestone shipment went all the way to USSR (Union of Soviet Socialist Republics), a major achievement considering the political and economic climate of the time. This event marked the beginning of Liberty Shoes' international journey and their commitment to expanding beyond the domestic market.
1988
CERTIFICATION ON BOARD
We received our Certificate of Commencement of Business on March 11th, 1988. Solidifying our ability to manufacture and sell wide range of footwear, including both leather and non-leather options, while tapping into shoe uppers and garments.
1994
Liberty shoes limited Takes Flight
Incorporated in 1986, Liberty Shoes Limited became a publicly traded company. In order to, cater diverse audience from different landscape, we also launched 10 sub-brands during this period; which includes Fortune, Gliders, Prefect, Senorita, Tiptop, Windsor, Coolers, Footfun, Force 10, and Warrior. This master stroke accelorated the foundation for our future growth and established us as a key player in the footwear industry.
2010
BIG STRIDES IN DISTRIBUTION AND SUPPLY CHAIN
We expanded our national presence by opening 40 new showrooms across India, with a particular focus on the South Indian market. To further enhance customer access, the arena became bigger and we established a network of 30 franchise stores and 20 company-owned and company-operated (COCO) stores. These series of initiatives are complemented by investments in strengthened logistics and technology, along with a strategic entry into the e-commerce space.
2022
Growing Yonger
We are rejuvenating brand's image with a youthful approach, strategically launching brands like Leap7X and Healers to capture the attention of new-age customers. This evolution is reflected in our modern product designs and dynamic brand communications, demonstrating our commitment to staying relevant and resonant with the contemporary consumer while maintaining our heritage of quality and innovation.
2024
Setting Trends
Betting on technology and data driven approach with a blend of consumer insights we are growing with noticeable spikes.Growth - Innovation - Customer Experience are main area of priority
AND
Still Going Strong!
