Markets
We started our business with a belief to make footwear affordable and comfortable for people who lived in Karnal. But the future had a different story to write. The popularity of the footwear made us improvise and invest and look afar to build a brand that like the meandering free flow of a river made its way across the newer territories and soon we were an all India brand.
Retail
We have over 350 retail stores across the country and these are just the COCO (Company Owned Company Operated) and COFO (Company Owned Franchise Operated) ones. There are another 3500 MBO that take fashion and comfort in footwear to nook and corners of the country. Our ever agile retail sales team ensures the branded look at each store and availability of suitable footwear in accordance to the liking of the niche audience. The Indian markets success has made us look outside the country too and we are now selling our fashionable footwear across 25 nations and catering to their ever expanding demand.
Distribution
As with the growth the distribution network was set up with some very dedicated lot of the business people joining us to build their markets in the markets they were familiar with. We may be having the most invested distribution network which has been operating for many many years with us. They have a deep understanding of the consumers of their areas and have developed a team of retailers whom they service with zest and a zeal they are famous for.